New Apple Devices Are Here

Apple Debuts iPhone X, iPhone 8 and iPhone 8 Plus

Apple invited the world into the Steve Jobs Theatre on its years-in-the-making campus to introduce three new iPhones. And like Special Events from years past, today’s announcements lived up to the hype.

But before we get started, are you looking to score some sweet new gear for the new iPhones?  Check it out here. And sign up for your chance to win $250 in Griffin gear.

Now, read on for the Announcement highlights.

tl;dr – The all-new iPhone X is real.  And it’s spectacular.  iPhone 8 and iPhone 8 Plus are here! Apple TV 4K at last! Apple Watch goes cellular.   And Apple has cool new digs.

iPhone X

Screen Shot 2017-09-12 at 7.22.08 PMSaid out loud for the first time since Steve Jobs’ death in 2011, the words “One more thing…” introduced what’s easily the most advanced iPhone ever.

What a beauty.  A glass front/glass-backed phone bound together by a band of stainless steel is reminiscent of the beloved iPhone 4/iPhone 5 form factor.  But the resemblance ends there.

iPhone X (pronounced “iPhone Ten”) brings an edge-to-edge 5.8-inch OLED screen, a 12-MP dual-lens camera, and so much more to the smartphone line that changed everything.

The Super Retina display looks stunning and will reproduce pictures, movies, and games with the crispness and clarity that we’ve come to expect from Cupertino.

In the brave new world of iPhone X, your face holds the key to your iPhone.  Literally.

Gone is the Home button (and Touch ID), replaced by an upward swipe of your thumb.  But it’s the little bar at the top of the screen that’s got the world talking.

Screen Shot 2017-09-12 at 7.19.23 PMHiding under the shiny black surface are 2 sensors, 2 cameras, and a dot projector, along with the expected speaker and microphone.   All of which work together to create Apple’s True Depth camera. The True Depth camera scans your face to create a unique biometric key that you’ll use to unlock your phone, pay with Apple Pay, and even bring emojis to life with Apple’s Animojis. (Watching Apple’s Craig Federighi bring the chocolate soft-serve emoji to life was a highlight of this Announcement.)

Powering all this amazingness is a a brand new chip (the A11 Bionic), which brings a staggering 600m billion operations per second via a 6-core CPU that runs between 25 and 70 percent faster than the A10 Fusion chip that powers today’s top-end iPhone 7.

With Apple’s new iOS 11 (which we previewed here earlier this summer) at the helm, iPhone X feels as far beyond iPhone 7 as OS X felt from OS 9.  In short, we think the X is well-earned.

There’s so much more under the hood for the new iPhone X. Make sure you’re following us on Facebook, Twitter and Instagram to get the latest.

  • Silver/Space Grey
  • 64GB/256GB
  • Preorder October 27
  • In store November 9
  • Starts at $999

iPhone 8 and iPhone 8 Plus

The iPhone 7 and iPhone 7 Plus see changes that definitely merit the full number change (versus the s designation, which typically designates more iterative changes).

While the screen sizes remain the same (4.7″ and 5.5″ respectively), the entire iPhone exterior is now rendered in an all-glass design.  It not only looks great, but it brings iPhones wireless charging based on the soon-to-be-dominant Qi (pronounced “chee”) wireless charging standard. Finally, Apple owners will enjoy the no-cable/no-fuss charging that Samsung users have enjoyed for a couple of device generations. Welcome wireless charging.  We’re glad you’re here.

A new, more advanced 12 MP camera brings a larger sensor and optical image stabilization, which should mean sharper focus for videos and photos.  iPhone’s Portrait mode, which uses dual lenses and magic math to create photos with crisp subject in the foreground against a fuzzed-out background, has been enhanced with studio lighting effects that allow you to sculpt the way light plays on the face of your subject.

And iPhone 8 Plus’s wide-angle and telephoto lenses enable optical zoom and digital zoom up to 10X on photos and 6X on videos.  With every new generation of iPhone camera, Apple makes a more compelling case for me to leave my beloved DSLR and 15 pounds of pro lenses at home when I head out on vacation.  Ah technology.

Both iPhone 8 and iPhone 8 Plus are powered by the new A11 Bionic chip and a redesigned graphics processing unit that’s 30 percent faster than that of the iPhone 7.

  • Silver/Space Grey/Gold
  • 64GB/256GB
  • Preorder 9/15
  • In store/Ships 9/22
  • iPhone 8 starts at $699/iPhone 8 Plus starts at $799

More Quick Takes:

Screen Shot 2017-09-12 at 7.09.14 PMApple TV 4K will deliver movies, games and more at higher definition and clarity than ever before.

Combine 4K content from Netflix and Amazon Prime, with an updated tvOS that delivers live TV including sports and news and it feels to us like Apple TV is hardly the product afterthought Apple critics have called it in the past.

Screen Shot 2017-09-12 at 7.03.45 PMIt feels weird to hit on Apple Watch Series 3 as a roundup item like this. Adding cellular to the now-best-selling smartwatch in the world finally delivers on the promise of the Apple Watch by cutting the invisible (data) connection that bound it to the user’s iPhone. We’ll be especially interested in seeing how Apple Music, Airpods, and Apple Watch Series 3 work together to listen to “40 million songs on your wrist.” More later on this exciting update to the Apple Watch line. Order starting September 15 for a September 22 shipping date.

We learned more about Apple’s new headquarters. the 175-acre campus boasts 9000 trees and has 100% of its energy usage covered by renewable energy.  With the flagship of flagship store, an augmented reality experience, cafe, and state-of-the-art theatre, Apple expects to start moving in by the end of the year.

Clocking in at 1:58, this was one of the longer Announcements we’ve watched.  But no one can say that Apple was short on news. What did we miss?  The comments are open.

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