That’s right, we’ve changed! Oh don’t worry, we haven’t stopped coming up with ingenious ways to help you power, play, protect and connect. We’ve just given ourselves a bit of a makeover, you may have noticed this on the blog.
Our new logo is a distinctive orange mark that resembles a “G”. It presents our customers worldwide with a strong, cross-cultural image that is both forward-thinking and deeply rooted in Griffin brand tradition. Regardless of interpretation—a capital G, the internet’s ubiquitous “@” symbol, an ear, the word “Go”—the mark is a symbol of connection and relevance in the digital age, a design with different implications to different people. The Griffin name is featured alongside the mark in a new font and color palette, completing the logos.
As you can see from our collection of logos along the side, we’ve come a long way since being created on Paul Griffin’s kitchen table back in 1992!
So, what do you think of our new look?