What does cinnamon, coriander and oregano have to do with PowerDock 4? I’m so glad you asked.

When we originally conceptualized our PowerDock 4 multiple charging bases, we considered some different ways to lay out the device. Here’s some early sketches that we reviewed with a small focus group.

The group studied each design while picturing their iPods and iPhones docked within. The majority of them chose D as the best layout. Why?

They compared it to a spice rack, noting that you would be able to see each iPod’s display clearly. They added that this format would also allow for quick and easy removal.

The new PowerDock was born soon after based on the simple comparison of your typical spice rack.

(Photo by: TheatricAl)

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We had a special press event in London recently. The amount of work and preparation that went into it was astounding, and the results were amazing.

One highlight of the event is the video that was produced to give the attendees a taste of Griffin and our hometown, Nashville, Tennessee.

I should mention that the video was entirely produced in-house by Griffin employees, from the sharp shooting and keen editing to the incredible music.

The poster art in this post was created by our fantastic creative team, who based it on the look and style of the legendary Nashville print shop, Hatch Show Print.

These and the innovative products we create all make me so proud to be working with Griffin.

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