On October 13th we announced a contest for you to dress up your favorite Griffin product(s) in a Halloween costume. You could do so with Photoshop or with your own materials. The entries were fantastic!
The following is a screencast of us choosing our favorites. We’ll be in touch with the winners next week.
1st place wins a $300 USD shopping spree onwww.griffintechnology.com. 2nd place wins one AirCuve, a PowerDuo Reserve and our new iTrip. Total MSRP $130.00 3rd place wins one AirCurve and one PowerDuo Reserve. Total MSRP $80.00
Congratulations to everyone! Have a safe and happy Halloween!
The other day our marketing and design departments had a fun outing to our favorite local cinema, the Belcourt Theatre, to see a screening of Doug Pray’sArt & Copy.
The documentary told the story of some of the world’s most successful advertising companies and the brands they helped create. It’s about originality, creativity and passion.
It started with three people and a dream. They dreamed of doing things their way. They didn’t plan to change the industry or the culture. They just wanted to be the best they could be. And in making the dream come true, an industry grew up.
I asked a few folks at Griffin what they took away from the film:
George – My favorite quote was George Luis, something like: “If you’ve got a bad product, I can’t help you, but if your product is good enough, I can make anything/anyone famous.” Those aren’t his words, but that was his message (around the Tommy Hilfiger discussion).
I think the general take away from me was that advertising has the power to elevate a brand in people’s eyes in ways that even the creators themselves sometimes don’t understand (Just Do It, Got Milk?). And that good advertising is emotionally engaging, resonates with the user, and if done well, becomes “art” as history looks back (the surfer guy said this about Toulouse-Lautrec’s posters for the bars/cafes in his time).
Whit – Personally, I thought it was great. I found it compelling the way it displayed the creative process, almost in spite of whatever large, “soulless” company commissioned the ad…sort of a charge to creative people to take risk and be creative in any context.
Melanie - I loved listening to the old codgers pontificate about the good ol’ days, about how they shaped the art of advertising – the whole film could have been interviews with them, and i would have been intrigued. (I) also enjoyed hearing about how some of the most groundbreaking & memorable commercials almost never made it to air.
At Griffin we’re encouraged to celebrate Halloween to the best of our ability. We’ve seen a pink bunny, a wicked witch and ice cream sandwich (to name a few) stroll through our doors on October 31st.
This year we could try to create our most original costumes ever, but how can we compete with this?
The costumes took 3 weeks to build, with each weighing 85lbs and requiring a car battery to be worn between the wearer’s legs. An iPhone 3GS is attached to a 42″ LCD screen (not touch screen, alas), turning the wearer into a human-sized iPhone. Co-creator John Savio writes:
This all started two years ago Reko Rivera and Bobby Hartman created a wearable large iPhone costume with a real 37″ lcd tv. An iPod was attached with a looping video of a real iphones screen in normal use. This time with the help of John Savio and John Matthews the team created yet another amazing rendition of the new iPhone 3GS…The team has about $2000 into the two costumes and has no regrets!
We’ve been keeping busy posting blog posts, renovating our